https://www.alexgrinshpoon.com/home daily 1.0 2023-07-27 https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/21116b16-a4eb-4eaa-ac86-3f5178ea0fd5/UF-purchase-new+user.png Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/1690391564981-1T3S3ETNW0EDQENQ97ZD/PearsonPlus_wires.jpg Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/1690391566605-KQ5B7NS2I0AQ1521FQWI/PearsonPlus_comme2.jpg Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/6d6ee6ca-a0c8-40e8-a8ff-6a0518f15e1d/PearsonPlus_app2.jpg Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/07065a9c-9748-45e9-9b65-ec494961153b/PearsonPlus_sam.jpg Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/538b6ec3-c0ca-48fb-a071-a9c5e9b5c4f2/pearsonplus_1.png Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/c4e79d88-af05-400d-ab88-724239dbd792/pearsonplus_2.png Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/aaf0acb7-a743-4143-874e-66b8e724b476/pearsonplus_5.png Projects - Brand Language & Positioning This early research was critical in defining the overall ToV and microcopy across our commerce, marketing and app experience. https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/fb06ffbd-db44-4a06-aaa5-b97c0f631163/PearsonPlus_comme1.jpg Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/9b7ba0df-9dcf-4a78-bc9d-9fac487dcfcf/PearsonPlus_app1.jpg Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/678c07c9-5f6e-4fea-a93f-3d8cc335453a/pearsonplus_4.png Projects - personality & key objectives A presentation build for our partners, key shareholders and the executive teams. The goal with the provide a glimpse of the team’s close to final brand and product experience. https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/8f84b6ca-6b88-4e8d-af77-cd3779814b4f/pearsonplus_3.png Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/1482873923852-Q0HHL5JDB8G8JYE25ZE1/work_readouts_COVER.jpg Projects https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/1483470976217-QF6SUKLI82WDY64UD2J8/work_nookhd_COVER.jpg Projects https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/1483475078694-ZH2XJC4VZX28BRN60J6H/work_mobile_COVER.jpg Projects https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/1483480232251-1BYOOR0AXLRRMYVICROV/work_readouts_COVER.jpg Projects https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/1485288238458-PV47149S7XHKD6FKTZW0/work_waybetter_COVER.jpg Projects https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/1487709869462-XDGIM62VEG3E285I0Q0E/work_NOOKapp_COVER.jpg Projects https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/1548828072596-TXC0AUS82737ZKNPSZMQ/Parker_COVER.jpg Projects https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/1548859304612-79EPDDUYIRA2Z53RKQVP/YCC_COVER.jpg Projects https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/1632948366556-Q49MIB1Y54DFBYB36BWS/Pearson.com+Intro.jpg Projects https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/1633030771402-PNHDHKEPFU4ZQ82HMPUZ/BNHoliday+Intro.jpg Projects https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/1633106909055-6TS9QL3R7VE5IK502ZB7/Candle+Power+Intro.jpg Projects https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/1633114707779-3LD4QDNZ3P8RDBO0K1FD/BN+Intro.jpg Projects https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/1689191308800-YV2E0O9O63WXUOM1KNXJ/SI.png Projects https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/1690392114712-B80ZBQ4TKB2NY1UYS0XX/PearsonPlus+Intro.jpg Projects https://www.alexgrinshpoon.com/presentations daily 0.75 2023-07-19 https://www.alexgrinshpoon.com/about daily 0.75 2022-02-21 https://images.squarespace-cdn.com/content/v1/585944eff5e23119f38e3b8e/1634653790073-R47PKIRZF02K78Z9QYVZ/42227022-B94D-4312-A243-D85A532B74C5.jpg Career Overview - Career Overview An award winning digital product design leader with close to two decades of launching consumer-facing eCommerce and marketing experiences. Building and managing multidiscipline product teams, creating comprehensive data-driven design programs, establishing cross-functional organizational partnerships. Driving digital transformations that defines how customers engage with the brand. https://www.alexgrinshpoon.com/connect daily 0.75 2019-01-29